World War Z
"Fear Sells" - Max Brooks
This quote is pretty much what the whole book revolves around, the fear of dying, the fear of being hurt, and the fear of the unknown leads people to believing or buying fake hopes. One portion has a man selling a placebo drug for supposed zombie bites, making people immune. That obviously didn't help much.
This quote is actually one of the most universal means people take advantage of to do many things, such as rake up profits from selling placebo drugs to buying the latest brand clothes. Every year or so there's a new epidemic being widely dangerous and deadly as stated by the media. Vaccines and such aren't made readily fast, but many fake drugs cash in the fear, people too scared to know whether the fake drug actually works or not, they simply take the so called "medicine" and their fears go away. Who knows social anxiety better than teenagers? They have many things to worry over, one of them being clothes. They have a fear of not fitting into the crowd of people and be rejected. One major trait people look at is what you wear, whether your clothes are cool or uncool. This is one reason why trends are just what they are, trends. When someone wears something cool, it spreads like wildfire, consuming all, which leads to people fearing if they are wearing the latest clothes or not, making them buy from brand stores, multiplying the store profits because of overpriced clothing. Fear is indeed a major player in economic situations, and also part of our very existence.
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